I was just sitting down to write a post that I had already written in its entirety. My only issue was that I had written it in my head while I was running. And now the details are gone. I remember the general theme of the post, but I struggle to replicate what had come to me so naturally while I was running. This isn’t entirely surprising because I had been running a few days ago, and never bothered to write anything down. It was also a reminder of how valuable running is to my creativity and productivity at work.

Running has helped me solve some of the more challenging riddles I have faced in my career. I don’t receive the spark of a brilliant idea, like you see in the movies, but I seem to gain better perspective on the problem I am working on. This is especially important, as it is often crucial for me to understand what my client’s true motivations are. This isn’t to suggest anything nefarious, but client requests can often be filtered through several layers of people. Or situations aren’t necessarily well understood by senior leaders that engage consultants.

I think there is a larger lesson here about stepping away. Stop working and go do the thing that you enjoy, relaxes you, helps recharge your batteries. No matter how “in it” we are, how close we are to a looming deadline, how much work there is to be done, sometimes you need to step away. As strategists, we don’t solve problems through brute force. There aren’t always linear progressions to the right answer. Life can be messy, and it can help to step away and just let your mind wander.

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