We’re all addicted to this?

That’s what I think any time I log into Facebook anymore. Clickbait quizzes, horribly off-target ads, pictures of people I don’t really know or care to know anymore. Why do I keep going back? It’s unclear to me whether my actual friends don’t use Facebook anymore, or if Facebook’s algorithms are just that bad.

The one thing I do believe Facebook knows about me is the number of times I am so bored that Twitter and Instagram no longer hold my attention. Although, I guess Facebook does understand what I’ve been up to in Instagram.

Another piece of data I think might be interesting to these data hungry companies is sleep habits. Netflix knows (or could if it chooses to) my sleep habits. When I can’t sleep – it knows. When I’m about to go to sleep (I usually watch the same show before I go to bed) – it knows. I don’t think they are using this to sell ads yet, but they certainly could. And how long will their investors ignore this obvious revenue stream?

I guess what confuses/disappoints me is not that we have gotten addicted to something and willingly allowed it to harvest our data to the detriment of society. That makes sense to me. I guess I’m disappointed by how lame the product was that did us all in. Maybe Aaron Sorkin can make this interesting for us in the movie version.

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